An Analysis of Korea&#039;s Public Diplomacy through the Theories of International Relations (국제관계 이론을 통한 한국의 공공외교 분석)

Lee Byung Jong (이병종)

doi:10.22971/jois.31..202006.67

An Analysis of Korea's Public Diplomacy through the Theories of International Relations

JOURNAL OF INTERNATIONAL STUDIES
Abbr : jois
2020, 31(), pp.67~107
DOI : 10.22971/jois.31..202006.67
Publisher : The Keimyung Institute for International Studies
Research Area : Social Science > Area Studies > Regional Studies in general
Published : June 30, 2020

Lee Byung Jong ¹

¹숙명여자대학교

Candidate

ABSTRACT

Because public diplomacy is where the discipline of international communication meets that of international relations, the area has been studied by both fields. But genuine efforts to bring these two schools together for a converging theory building has been rather scarce. Communication scholars used media and public opinion theories mostly to analyze the phenomenon, while IR scholars generally adopted theories on power and identity for that purpose, Hence, this study aims to bridge that gap by analyzing key dimensions of PD through IR theories. Most specifically, this research starts with the assumption that three key dimensions of PD -- information, reputation and relation -- can be explained by three grand IR theories -- realism, liberalism, and constructivism. Informational PD is based on realism in that it focuses on message competition among state actors in a zero-sum game for power and capabilities. Relational PD can fits its roots in liberalism in that it stresses multilateral cooperation among state and non-state actors for genuine relationship building. Reputational PD is based on constructivism in that it concentrates on identity and image formation of state actors through advertising, branding and other reputation building activities that affect global discourses. Through an analysis of Korea's eight key PD cases in recent years, this exploratory study attempted to establish robust links between the three PD dimensions and the three IR theories.

KEYWORDS

Public diplomacy, international relations, soft power, identity, media

Citation status

* References for papers published after 2024 are currently being built.

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An Analysis of Korea's Public Diplomacy through the Theories of International Relations

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* References for papers published after 2024 are currently being built.

JOURNAL OF INTERNATIONAL STUDIES 2024 KCI Impact Factor : 0.74

An Analysis of Korea's Public Diplomacy through the Theories of International Relations

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