2017, Vol.41, No.5

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study analyzed tour guide oriented behavior in terms of shopping and optional tour usage from the viewpoint of Foucault's disciplinary power. Tour guides experienced a conflict between their role as guide and their responsibility to generate profit through shopping and optional tour usage. Eventually however, they become tour guides who generate revenue suitable for the current travel industry. By analyzing this from the point of view of disciplinary power composed of relationships, knowledge and surveillance, it was clear that qualified tour guides influenced tourists. This occurred through their specialized tourism knowledge and their relationship with tourists. It is through these influences that tour guides induce shopping and optional tour usage. Conversely, unqualified tour guides were also shown to induce shopping and optional tour purchases through intimidation and high-pressure selling because they are unable to exert their influence effectively on tourists. This was due to their lack of specialized tourism knowledge. Shopping and optional tour sales as induced by tour guides were scored and ranked and sequenced as in a conventional test. From these results, tour guides are compensated or punished. Through this process, tour guides internalize the role of revenue generation. The findings of this study have academic significance in that it we are now able to analyze a tour guides’ behavior from a social point of view.

The purpose of this study was to analyze the moderating effect of rank on the relationship between a supervisor's abusive supervision and the subsequent organizational silence of Super-Deluxe hotel employees. 500 responses were taken and analyzed from Super-Deluxe hotel employees while applying a structure equation model analysis and a moderating effect analysis yielded the following results: First, a supervisor's abusive supervision had a significant influence on four sub-factors which were organizational silence, acquiescent silence, defensive silence and prosocial silence. Second, employee rank moderated the relationship between a supervisor's abusive supervision and subsequent organizational silence thus supporting the research hypothesis. Results of the study confirm that a supervisor's abusive supervision increases the organizational silence of employees throughout the hotels studied. It is suggested that hotels should eliminate abusive supervision and better manage human resources according to department and rank.

The purpose of this study is to diagnose the possibility of a thought shift concerning alienated historical heritage. It is also to investigate the effect of anger about deprived history on the motivation to experience historical heritage tourism and to examine the processes involved in the evolution of self- identity. The study method is an exploratory one and applied ‘ground theory’ among other qualitative research methods. A purposive sample for the study was collected from nine historical heritage tourists in Tsushima. Interview participants consisted of 5 female and 4 male participants who were students, workers, and housewives. Interview data analysis revealed 43 subcategories and 16 top categories. The conclusions of the study are as follows: First, among participants in the study, tourist anger at having their history plundered was found to influence the motivation for experiencing historical heritage tourism and the process of evolution in their selfidentity. Second, by touring historical relics plundered, the necessity for a thought shift is recognized by participants. Furthermore, this evolution of selfidentity is embodied in dark history. Third, throughout this study, it was determined that by understanding the reality between Korea and Japan, new opportunities for future design and an expectation of change in life attitude is seen. Fourth, in the cases where historical heritage became the background, it was confirmed that the recognition and memory of the study participants also played a significant role.