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The Effect of Users’ Perceived Risk and Emotional Response on Satisfaction in Skiing

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2003, 27(2), pp.49-69
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ko, Dong Wan 1

1경기대학교

Accredited

ABSTRACT

This study tested the structural equation model among skiers’ perceived risks, perceived performance, emotional response, and overall satisfaction.  The model consisted of 5 latent constructs and 8-path hypothesis, based on 315 questionnaires completed by skiers of Phoenix Park and Sungwoo Ski Resort in Korea. Skiers’ positive emotional response and perceived performance  were found to be negatively influenced by  perceived risk,  and overall satisfaction  was closely influenced by  positive emotional response.  Likewise, perceived performance was negatively influenced by negative emotional response. Nonetheless, the hypothesized path relationships between perceived risk  and  negative emotional response  and between  perceived performance  and  positive and negative emotional response  were rejected. In conclusion, the skiers’ perceived risk and emotional experience could be useful in formulating management strategies for ski resorts and in understanding skiing activities.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.