2003, Vol.27, No.2

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This paper began with the premise that motivation for visiting museums is a key factor that influences the effectiveness of interpretative media. Visitors motivations for visiting museums and their level of attention towards three interpretative media used at the National Museum of Korea panel exhibits, touch-screens, and films -- were studied. Results of this survey proved that motivations for visiting museum are related to the effectiveness of the interpretative media, and the degree of influence differ according to the types of visiting motivations. In particular, while the learning-motivated groups were more likely to attend panel exhibits, leisure-motivated groups were more likely to attend films. The findings indicate that the effectiveness of the interpretative media is the result of an interaction between the types of visitor motivations and the interpretative media under study.

This study tested the structural equation model among skiers’ perceived risks,　perceived performance,　emotional response,　and　overall satisfaction.　 The model consisted of 5 latent constructs and 8-path hypothesis, based on 315 questionnaires completed by skiers of Phoenix Park and Sungwoo Ski Resort in Korea. Skiers’ positive emotional response and perceived performance　 were found to be negatively influenced by 　perceived risk,　 and overall satisfaction　 was closely influenced by 　positive emotional response.　 Likewise, perceived performance　was negatively influenced by negative emotional response.　Nonetheless, the hypothesized path relationships between perceived risk　 and 　negative emotional response　 and between 　perceived performance　 and 　positive and negative emotional response　 were rejected. In conclusion, the skiers’ perceived risk and emotional experience could be useful in formulating management strategies for ski resorts and in understanding skiing activities.

Festival suppliers have increasingly emphasized how festivals improve the image of a tourism destination. Therefore, this study called into question whether the beliefs regarding the effects of a destination image related to festivals are justified in the absence of actual proof. Using content analysis, the study intended to provide concrete information on the contribution of festivals toward improving the image of a tourism destination. Results of the content analysis revealed that most articles refer to how festivals help tourism destinations have a positive image without actually providing evidence that establishes, at the declarative level, its contribution toward the improvement of the destinations image. Foreign articles based on actual research made up 6.4 percent of all articles, and domestic articles that relied on actual research represented 10.4 percent. Analysis of these articles is needed for future studies.