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Characteristic Differences between Kangwon Land Casino Visitors with Respect to the Level of Involvement

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2003, 27(2), pp.133-154
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee Choong-Ki 1 LEE, BONGKOO 2

1경희대학교
2동의대학교

Accredited

ABSTRACT

Many researchers have suggested that casino gamblers should not be homogenous in terms of motivation, use patterns, betting patterns, etc. Nonetheless, few studies have investigated the characteristic differences among sub-groups of casino gamblers. This study was conducted to investigate some specific differences (i.e., the illusion of control, the level of problem gambling, and the sought-for benefits) of Kangwon Land Casino visitors based on their involvement profile. A self-administered on-site survey was conducted in the middle of July 2002. A total of 584 valid responses were obtained from the survey. Results of the study revealed that three distinctive clusters are significantly different in terms of points of interest. Both theoretical and practical implications were suggested.

Citation status

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