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@article{ART000975582},
author={박정선 and Kim, Jin-Dong},
title={An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={2},
pages={403-422}

TY - JOUR
AU - 박정선
AU - Kim, Jin-Dong
TI - An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 403
EP - 422
SN - 1226-0533
AB - Marketing strategies are getting important specially to family restaurants facing with severe competitions recently. In relation to this context, this paper arguably considers reward system as a essential marketing tool. Authors examine here two reward systems that affect customer satisfaction, their willingness to revisit, also the differences with demographic characteristics and, as rewards suggest card and coupon system. Between two tools for rewards system, the affiliated and discount card was found more preferable in relation to customer satisfaction and their willingness to revisit. Implications for family restaurant marketers and managers are also discussed.
KW -
DO -
UR -
ER -

박정선 and Kim, Jin-Dong. (2005). An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants. Journal of Tourism Sciences, 29(2), 403-422.

박정선 and Kim, Jin-Dong. 2005, "An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants", Journal of Tourism Sciences, vol.29, no.2 pp.403-422.

박정선, Kim, Jin-Dong "An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants" Journal of Tourism Sciences 29.2 pp.403-422 (2005) : 403.

박정선, Kim, Jin-Dong. An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants. 2005; 29(2), 403-422.

박정선 and Kim, Jin-Dong. "An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants" Journal of Tourism Sciences 29, no.2 (2005) : 403-422.

박정선; Kim, Jin-Dong. An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants. Journal of Tourism Sciences, 29(2), 403-422.

박정선; Kim, Jin-Dong. An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants. Journal of Tourism Sciences. 2005; 29(2) 403-422.

박정선, Kim, Jin-Dong. An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants. 2005; 29(2), 403-422.

박정선 and Kim, Jin-Dong. "An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants" Journal of Tourism Sciences 29, no.2 (2005) : 403-422.