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Scale Development of Casino-gambling Motivation and Its Validity Analysis

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(2), pp.423-441
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee, Yong-ki 1 Lee Choong-Ki 2

1세종대학교
2경희대학교

Accredited

ABSTRACT

This paper involves developing casino motivation scale in the Korean casino setting. Among 30 motivation items selected, factor analysis enabled the 23 item scale integrated into four underlying dimensions. Discriminant analysis and t-test were also used to test the discriminant and predictive validity of casino motivation scale. Authors found that motivations of the non-gamblers(i.e. recreationists) and male were strong in winning for money motivation than that of the non-gamblers and female. From the empirical perspective, the results indicates that recreational motivation scale such as socialization/learning and challenge dimensions in casino motivation might be better classified as ‘recreational activity,’ not ‘problematic or pathological’ gambling.

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