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A Study on Tourists Shopping Behavior

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 26(3), pp.211-232
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김대관 1

1순천향대학교

Accredited

ABSTRACT

Shopping and tourism represent an intimate, but poorly understood, relationship. This paper probes into this interrelated phenomenon by drawing upon data from a household telephone survey in the upper Midwestern U.S. Statistical differences were found in the characteristics of tourists who shopped on their trips versus those who did not, tourists for whom shopping was to varying degrees a motivation for traveling, and tourists who shopped at different types of stores. Interest in shopping on pleasure trips was more evident among females than males. These results suggest that destinations should develop specific strategies designed to attract and serve tourists who enjoy shopping, and that stores within these destinations should develop specific strategies designed to attract shoppers to their particular sites.

Citation status

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