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A Structural Equation Model on Visual Preference of Buildings in Resorts

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 26(3), pp.191-209
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yeo,Jung-Tae 1 Ko, Dong Wan 1

1경기대학교

Accredited

ABSTRACT

This study tests the structural equation model on visual preference of buildings in resort areas. The model adapted from Informational Approach Model of visual preference (Kaplan and Kaplan; 1989), and consisted of four constructs (coherence, complexity, mystery, and preference) and five path hypotheses. The surrogate building settings of the 53 color slides were selected from 11 resorts. The model was estimated by AMOS.It was found that the preference of resorts’ buildings was directly influenced by mystery and indirectly influenced by coherence. But, the complexity was found not influencing preference. The results imply that the preference of resort buildings reveal the characteristics of the natural environment. Authors recommend that the planning and design of buildings in resorts should reflect the characteristics and image of natural environment.

Citation status

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