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@article{ART001056898},
author={Kim,Chul-Won and 이태숙},
title={Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={1},
pages={99-117}

TY - JOUR
AU - Kim,Chul-Won
AU - 이태숙
TI - Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 99
EP - 117
SN - 1226-0533
AB - To develop a measurement scale of brand personality for the convention destination, authors adopted Zaltman Metaphor Elicitation Technique(ZMET) as qualitative method of doing it. To develop "thick description" through the qualitative research, 13 experts in convention fields have been selected and interviewed. 550 items for the convention destination's BPS have been metaphorically elicited and finally 16 items have been decided. The brand personality scale(BPS) for the convention destination includes the five underlying dimensions: affluent, sincere, unique, sophisticated, and attractive. Notwithstanding several limitations the technique, authors think, will make a contribution to achieving a new horizon for the future convention research.핵심용어(Key words):은유유도기법(ZMET), 브랜드 개성(Brand Personality), 컨벤션 개최지(Convention Destination), 스토리텔링(Storytelling), 비언어적 수단(non-verbal vehicle)
KW -
DO -
UR -
ER -

Kim,Chul-Won and 이태숙. (2007). Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET). Journal of Tourism Sciences, 31(1), 99-117.

Kim,Chul-Won and 이태숙. 2007, "Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)", Journal of Tourism Sciences, vol.31, no.1 pp.99-117.

Kim,Chul-Won, 이태숙 "Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)" Journal of Tourism Sciences 31.1 pp.99-117 (2007) : 99.

Kim,Chul-Won, 이태숙. Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET). 2007; 31(1), 99-117.

Kim,Chul-Won and 이태숙. "Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)" Journal of Tourism Sciences 31, no.1 (2007) : 99-117.

Kim,Chul-Won; 이태숙. Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET). Journal of Tourism Sciences, 31(1), 99-117.

Kim,Chul-Won; 이태숙. Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET). Journal of Tourism Sciences. 2007; 31(1) 99-117.

Kim,Chul-Won, 이태숙. Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET). 2007; 31(1), 99-117.

Kim,Chul-Won and 이태숙. "Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)" Journal of Tourism Sciences 31, no.1 (2007) : 99-117.