The Influence of Personification Level on the Choice of Tourism Destination (관광지의인화 수준이 관광목적지 선택에 미치는 영향)

Ko， Dong Woo (고동우)

The Influence of Personification Level on the Choice of Tourism Destination

Journal of Tourism Sciences
Abbr : JTS
2007, 31(1), pp.181-202
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Ko， Dong Woo ¹

¹대구대학교

Accredited

ABSTRACT

This paper explore the influences of personification and personality of a destination on tourist attitudes to the destination, and identify whether the past travel experience affects to the personification level among various destinations. Five selected destinations and the last visited one were considered. The results from the data of 204 potential tourists sample are: First, personification level differs from the various destinations. Second, the effects that past travel experience influences on personification and brand personality were different given destination' kinds. And finally, it showed that destination personification would be significantly related to the post attitudes.핵심용어(Key words): 관광지의인화(Personification to destination), 관광지성격(Personality of a destination), 여행태도(Travel attitude), 방문의도(Visiting intention), 사전여행경험(Past travelling experience)

KEYWORDS

no data found.

Citation status

* References for papers published after 2023 are currently being built.

[thesis] 고동우 / 1998 / 관광의 심리적 체험과 만족감의 관계 / 박사 / 고려대학교

[journal] 고동우 / 2005 / Influence of Personification to the Tourism Destination on Tourist's Attitude and Inferred Destination's Attitude / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 6(2) : 45~62

[journal] 고동우 / 2004 / Destination Image Formation Based on Residents' Local Image / 관광학연구 / 한국관광학회 28(2) : 213~230

[journal] 김유경 / 2002 / Dimensions of Consumer-Brand relationships / 광고연구 / 한국방송광고공사 54 : 7~32

[confproc] 김재일 / 2003 / 브랜드 충성도에 관한 정성적 연구: 소비자-브랜드 관계를 중심으로 / 한국 마케팅학회 추계 학술대회 발표 논문집 : 287~314

[journal] 김정구 / 1998 / 브랜드 개성을 통한 광고전략 연구 / 광고학연구 9(1) : 37~52

[journal] 류강석 / 2004 / The Impact of CRM Programs on Word-of-Mouth Behavior: The Mediating Role of Consumer-Brand Relationship Quality / 소비자학연구 / 한국소비자학회 15(3) : 87~110

[journal] 박석희 / 2002 / Scales Development for the Affectional Images on a Destination : Pure-affectional Image and Semi-affectional Image / 관광학연구 / 한국관광학회 25(4) : 13~32

[journal] 성영신 / 1996 / 여가 경험의 심리적 본질: 재미란 무엇인가? / 소비자학연구 9(2) : 35~57

[journal] 양윤 / 2002 / The Study of Korean Brand Personality Scale Development and Validation / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 3(2) : 25~53

[journal] 이성수 / 2003 / Influences of Increasing of Customer-Service Provider Relationship Commitmen / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 4(1) : 59~78

[journal] 이성수 / 2001 / 구매자-판매자 관계에서 소비자몰입: 다차원적 접근 / 한국심리학회지: 소비자광고 2(2) : 31~60

[journal] 이유재 / 2002 / Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users / 마케팅연구 / 한국마케팅학회 17(3) : 1~33

[book] 이태희 / 2005 / 관광브랜드기획론 / 대왕사

[journal] 이학식 / 2004 / Brand's Attitude toward Consumer's Purchasing Behavior: Its Role in the Consumer-brand Relationship / 소비자학연구 / 한국소비자학회 15(2) : 85~108

[journal] 이학식 / 2004 / Brand's Attitude toward Consumer's Purchasing Behavior: Rejoinder to Professor Yoo / 소비자학연구 / 한국소비자학회 15(2) : 117~124

[journal] 유창조 / 2004 / Comments on "Brand's Attitude toward Consumer's Purchasing Behavior: Its Role in Consumer-Brand Relationship"and Future Reseach Directions / 소비자학연구 / 한국소비자학회 15(2) : 109~116

[journal] Aaker, J. / 1997 / Dimensions of brand personality / Journal of Marketing Research 34 : 347~356

[journal] Aaker, J. / 1995 / A brand as a character, a partner and a person: Three perspectives on the question of brand personality / Advances in Consumer Research 22 : 391~395

[book] Ajzen, I. / 1980 / Understanding attitudes and predicting social behavior / Prentice-Hall

[journal] Baloglu, S. / 1999 / A model of destination image formation / Annals of Tourism Research 26 : 868~897

[journal] Belk, R. W. / 1988 / Possessions and the extended self / Journal of Consumer Research 2 : 139~168

[book] Blackston, M. / 1993 / Beyond brand personality: Building brand relationship. In Brand equity and advertising: Advertising role in building strong brands / Lawrence Erlbaum Associates : 113~124

[journal] Blackston, M. / 2000 / Observations: Building brand equity by meaning the brand’s relationship / Journal of Advertising Research 40 : 101~105

[book] Eagly, A. H. / 1993 / The social psychology of Attitudes / HBJ

[journal] Fournier, S. / 1998 / Consumers and their Brands: Developing relationship theory in consumer research / Journal of Consumer Research 24 : 343~373

[journal] Gartner, W. C. / 1993 / Image formation process / Journal of Travel and Tourism Marketing 2(3) : 191~215

[book] Gobe, M. / 2001 / Emotional branding: The new paradigm for connecting brands to people / Allworth Press

[book] Gunn, C. A. / 1972 / Vacationscape: Designing tourist regions / Univ. of Texas Austin Press : 110~112

[journal] Holbrook, M. B. / 1982 / The experiential aspects of consumption: Consumer fantasies, feeling, and fun / Journal of consumer Research 9 : 132~140

[journal] Phelp, A. / 1986 / Holiday destination image - the problem of assessment: An example developed in Menorca / Tourism Management 7(3) : 168~180

[journal] Ko, D. / 2000 / Five aspects of tourism image: A review / International Journal of Tourism Sciences 1(1) : 79~92

[journal] Rio, A. B. / 2001 / The effect of Brand associations on consumer response / Journal of Consumer Marketing 18(5) : 410~425

[book] Swarbrooke, J. / 1999 / Consumer Behavior in Tourism / Butterworth Heinemann : 48~49

[journal] Thompson, C. J. / 2006 / Emotional branding and the strategic value of the Doppelganger brand image / Journal of Marketing 70 : 50~64

[journal] Thompson, M. / 2006 / Human Brands: Investigating antecedents to consumers’ strong attachments to celebrities / Journal of Marketing 70 : 104~119

[book] Zaltman, G. / 2003 / How consumers think: Essential insights into the mind of the market / Harvard University Press

This paper was written with support from the National Research Foundation of Korea.

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7