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@article{ART001056903},
author={Sul, Hoon-Ku and 서건교},
title={A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={1},
pages={225-245}

TY - JOUR
AU - Sul, Hoon-Ku
AU - 서건교
TI - A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 225
EP - 245
SN - 1226-0533
AB - The paper probes the role of knowledge-related resources between market orientation and service quality in deluxe hotel and casual dining restaurant chains, which are mostly franchised with advanced foreign countries' brands. The knowledge-related resources consist of imitation capability, market sensing capability, and organizational innovation. Author provide the conceptual framework among the study concepts. The model is empirically tested using multiple regression analysis. The model indicates a directly significant effect of market orientation on service quality, which is not mediated by the role of the knowledge-related resources. Market orientation initiates a great deal of direct effect on market sensing capability, but any knowledge-related resources do not carry such direct effect on service quality. 핵심용어(Key words):시장 지향성(Market Orientation), 지식 관련 자원(Knowledge-related Resources), 서비스 품질(Service Quality), 외국계 체인 환대 기업(HospitalityChains from Advanced Foreign Countries)
KW -
DO -
UR -
ER -

Sul, Hoon-Ku and 서건교. (2007). A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea. Journal of Tourism Sciences, 31(1), 225-245.

Sul, Hoon-Ku and 서건교. 2007, "A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea", Journal of Tourism Sciences, vol.31, no.1 pp.225-245.

Sul, Hoon-Ku, 서건교 "A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea" Journal of Tourism Sciences 31.1 pp.225-245 (2007) : 225.

Sul, Hoon-Ku, 서건교. A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea. 2007; 31(1), 225-245.

Sul, Hoon-Ku and 서건교. "A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea" Journal of Tourism Sciences 31, no.1 (2007) : 225-245.

Sul, Hoon-Ku; 서건교. A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea. Journal of Tourism Sciences, 31(1), 225-245.

Sul, Hoon-Ku; 서건교. A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea. Journal of Tourism Sciences. 2007; 31(1) 225-245.

Sul, Hoon-Ku, 서건교. A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea. 2007; 31(1), 225-245.

Sul, Hoon-Ku and 서건교. "A Relationship Study of Market Orientation, Knowledge-related Resources, and Service Quality with Focus on Deluxe Hotel and Casual Dining Restaurant Chains in Korea" Journal of Tourism Sciences 31, no.1 (2007) : 225-245.