본문 바로가기
  • Home

Influence of Relational Commitment of Food service Franchising on Management Performance, Franchisee Satisfactions and Re-contract

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2007, 31(1), pp.289-310
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim,Eui-Keun 1 정소진 1 장준호 2

1동아대학교
2관광레저연구소

Accredited

ABSTRACT

This paper probes into the influence of relational commitment of food service franchising on management performance, franchisee satisfactions and re-contract. Questionnaire was made with 162 franchisees and managers for the practical verification. Through multiple regression, authors found that the relational commitment of food service franchising gave influence to management performance and franchisee satisfactions, and management performance gave influence to franchisee satisfactions and re-contract. Also franchisee satisfactions gave influence to re-contract. For amicable relationship between franchisers and franchisees writers emphasize efforts to enlarge respectability and confidence by both sides.핵심용어(Keywords):외식산업(foodservice industry), 프랜차이즈 시스템(franchise system), 관계결속(relational commitment),경영성과(management performance),가맹점만족(franchise satisfaction), 재계약의도(recontract will)

KEYWORDS

no data found.

Citation status

* References for papers published after 2023 are currently being built.