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@article{ART001056907},
author={Yu-Kyoung Kim and Lee, Won-Bong and Lee, Hyung-ryong},
title={A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={1},
pages={311-328}

TY - JOUR
AU - Yu-Kyoung Kim
AU - Lee, Won-Bong
AU - Lee, Hyung-ryong
TI - A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 311
EP - 328
SN - 1226-0533
AB - This study focuses on the relationship between brand identification and brand loyalty in the airline industry. This research was conducted to investigate the moderating role of trust and commitment in the relationship of Brand Identification on Brand Loyalty. The results can be summarized as follows. (1) Brand identification may have a positive impact on trust and commitment. (2) Trust and commitment that act as mediators in building branding loyalty can have a positive influence on Brand Loyalty. (3) Brand identification may have a direct negative impact on trust and commitment. Considering these results, authors suggest that brand identification is essential for airline customers management.핵심용어(Key words):브랜드 동일시(Brand Identification), 신뢰(Trust), 몰입(Commitment), 브랜드 로열티(Brand Loyalty)
KW -
DO -
UR -
ER -

Yu-Kyoung Kim, Lee, Won-Bong and Lee, Hyung-ryong. (2007). A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment. Journal of Tourism Sciences, 31(1), 311-328.

Yu-Kyoung Kim, Lee, Won-Bong and Lee, Hyung-ryong. 2007, "A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment", Journal of Tourism Sciences, vol.31, no.1 pp.311-328.

Yu-Kyoung Kim, Lee, Won-Bong, Lee, Hyung-ryong "A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment" Journal of Tourism Sciences 31.1 pp.311-328 (2007) : 311.

Yu-Kyoung Kim, Lee, Won-Bong, Lee, Hyung-ryong. A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment. 2007; 31(1), 311-328.

Yu-Kyoung Kim, Lee, Won-Bong and Lee, Hyung-ryong. "A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment" Journal of Tourism Sciences 31, no.1 (2007) : 311-328.

Yu-Kyoung Kim; Lee, Won-Bong; Lee, Hyung-ryong. A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment. Journal of Tourism Sciences, 31(1), 311-328.

Yu-Kyoung Kim; Lee, Won-Bong; Lee, Hyung-ryong. A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment. Journal of Tourism Sciences. 2007; 31(1) 311-328.

Yu-Kyoung Kim, Lee, Won-Bong, Lee, Hyung-ryong. A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment. 2007; 31(1), 311-328.

Yu-Kyoung Kim, Lee, Won-Bong and Lee, Hyung-ryong. "A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment" Journal of Tourism Sciences 31, no.1 (2007) : 311-328.