Performance Evaluation for Hotels based on the Fuzzy-AHP Model (퍼지 모형을 이용한 호텔 기업의 경영성과 평가에 관한 연구)

Lee, Hyung-ryong (이형룡); 김창현; Seul Gi Park (박슬기)

Performance Evaluation for Hotels based on the Fuzzy-AHP Model

Journal of Tourism Sciences
Abbr : JTS
2007, 31(4), pp.203-223
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee, Hyung-ryong ¹, 김창현 ¹, Seul Gi Park ¹

¹세종대학교

Accredited

ABSTRACT

There is a need for an integrated performance evaluation method that utilizes non-financial factors in determining the success rate of hotels. This study explores a new evaluation system what is called 'Fuzzy-AHP'(Analytic Hierarchy Process). A survey was conducted among Super-Deluxe Hotels in Seoul using four core performance drivers. These drivers were Financial, Customer, Process, Learning and Growth aspects. Authors showed that the financial aspect was considered the most important among the four core factors. This was followed by customer, learning and growth, and process aspects, in that order.핵심용어(Key words):경영성과 평가모형(Performance Evaluation Model),Fuzzy-AHP 모델(Fuzzy-AHP Model)

KEYWORDS

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Citation status

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7