@article{ART001073768},
author={Tae-Hee Lee and Kim, Heung-Ryel and Seolmin Yoon and Yoonjeung Jang},
title={Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={4},
pages={267-284}
TY - JOUR
AU - Tae-Hee Lee
AU - Kim, Heung-Ryel
AU - Seolmin Yoon
AU - Yoonjeung Jang
TI - Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival
JO - Journal of Tourism Sciences
PY - 2007
VL - 31
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 267
EP - 284
SN - 1226-0533
AB - This paper compares and evaluates the attractiveness of seeing-centered Chuncheon International Mime Festival and experience-centered Boryeong Mud Festival. The findings and implications are: first, items in segmentⅠ, which were need to be managed continuously, were different by classified festivals. Some items, such as 'manner of the local residents', 'souvenir and memorial', 'clearness and pleasantness', 'meet with others', were placed for Chuncheon International Mime Festival while items of 'festival guide and information', 'service of employees', 'amusement and enthusiasm', 'variety of programs' were put for Boryeong Mud Festival. Second, both festivals pointed out in common that continuous maintenance would be necessary for some items in segmentⅠ(Maintenance), such as 'safety', 'uniqueness and particularity', 'experiences', and also improvements would be needed on items in segmentⅡ(concentration), such as 'accommodation' and 'food'.핵심용어(Key words):문화관광축제(Cultural Tourism Festival), 매력(Attractiveness), 중요도-성취도 분석(Importance-Performance Analysis: IPA)
KW -
DO -
UR -
ER -
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon and Yoonjeung Jang. (2007). Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival. Journal of Tourism Sciences, 31(4), 267-284.
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon and Yoonjeung Jang. 2007, "Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival", Journal of Tourism Sciences, vol.31, no.4 pp.267-284.
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon, Yoonjeung Jang "Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival" Journal of Tourism Sciences 31.4 pp.267-284 (2007) : 267.
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon, Yoonjeung Jang. Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival. 2007; 31(4), 267-284.
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon and Yoonjeung Jang. "Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival" Journal of Tourism Sciences 31, no.4 (2007) : 267-284.
Tae-Hee Lee; Kim, Heung-Ryel; Seolmin Yoon; Yoonjeung Jang. Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival. Journal of Tourism Sciences, 31(4), 267-284.
Tae-Hee Lee; Kim, Heung-Ryel; Seolmin Yoon; Yoonjeung Jang. Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival. Journal of Tourism Sciences. 2007; 31(4) 267-284.
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon, Yoonjeung Jang. Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival. 2007; 31(4), 267-284.
Tae-Hee Lee, Kim, Heung-Ryel, Seolmin Yoon and Yoonjeung Jang. "Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival" Journal of Tourism Sciences 31, no.4 (2007) : 267-284.
