@article{ART001087330},
author={현용호 and Huh Hyang-Jin and Jang-Hyeon Nam},
title={Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={6},
pages={339-360}
TY - JOUR
AU - 현용호
AU - Huh Hyang-Jin
AU - Jang-Hyeon Nam
TI - Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 339
EP - 360
SN - 1226-0533
AB - This article is to identify the dimensionality of four-dimension brand equity model suggested by Kim and Kim (2004) and Yoo and Donthu(2001) and examine the structural relationships between brand equity, overall brand equity, brand attitude and revisit intent. Though initially three dimensional brand equity was identified through EFA against two groups selected randomly from the same data, x2 difference test however showed that four dimensional brand equity model was found better than those of three dimensional models. Furthermore, multigroup factorial invariance analysis confirmed 4 dimensional brand equity as a general model. Most paths was found significant statistically except some causal variables.
KW - 패밀리 레스토랑 (family restaurant);브랜드자산 측정모델(measurement model of brand equity);브랜드자산 형성 모형 (model of brand equity formation);다중집단요인분석 (multi-group factor analysis);카이자승차이 검증(x2 difference test)
DO -
UR -
ER -
현용호, Huh Hyang-Jin and Jang-Hyeon Nam. (2006). Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants. Journal of Tourism Sciences, 30(6), 339-360.
현용호, Huh Hyang-Jin and Jang-Hyeon Nam. 2006, "Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants", Journal of Tourism Sciences, vol.30, no.6 pp.339-360.
현용호, Huh Hyang-Jin, Jang-Hyeon Nam "Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants" Journal of Tourism Sciences 30.6 pp.339-360 (2006) : 339.
현용호, Huh Hyang-Jin, Jang-Hyeon Nam. Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants. 2006; 30(6), 339-360.
현용호, Huh Hyang-Jin and Jang-Hyeon Nam. "Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants" Journal of Tourism Sciences 30, no.6 (2006) : 339-360.
현용호; Huh Hyang-Jin; Jang-Hyeon Nam. Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants. Journal of Tourism Sciences, 30(6), 339-360.
현용호; Huh Hyang-Jin; Jang-Hyeon Nam. Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants. Journal of Tourism Sciences. 2006; 30(6) 339-360.
현용호, Huh Hyang-Jin, Jang-Hyeon Nam. Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants. 2006; 30(6), 339-360.
현용호, Huh Hyang-Jin and Jang-Hyeon Nam. "Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants" Journal of Tourism Sciences 30, no.6 (2006) : 339-360.
