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Perceived Value, Attitude of Activities Intended for Industrial Exhibition Fairs

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(6), pp.361-379
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

노용호 1 Kim Hwa Kyung 2

1농촌진흥청 농촌자원개발연구소 관광연구실
2세명대학교

Accredited

ABSTRACT

Collecting data from a questionnaire survey of the participants from four industrial exhibition fairs, authors found the following results. First, the participants' pursued has a positive effect on the perceived level of value, while the perceived levels of value do not affect on the attitude statistically. And the perceived level of value has a highly significant effect on the satisfaction and positive effect on the activities intended. Further, perceived level of value has a positive effect on the attitude, satisfaction and activities intended. Theoretical expectation that the higher the pursued benefit is perceived, the more positive attitude, satisfaction, activities intended was found contrary. Finally attitude was found affecting positively on satisfaction.핵심용어(Key words):산업전시박람회(Industrial Exhibition Fairs), 지각된 가치(Perceived Value), 태도(Attitude), 만족(satisfaction), 행동의도(Activities Intended)

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