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The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(2), pp.173-193
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

정미혜 1

1부산대학교

Accredited

ABSTRACT

This paper has three research objectives: to identify the specific determinants of trade show service quality perceived by attendees, to measure the learning performance of the attendees as the degree of satisfaction of the objectives of the attendees and finally to examine the structural relationship among service quality, learning performance, attendee’s behavior intention. Dimensions of learning performance of attendees are here classified into job improvement, general industry awareness, and acquisition of purchase information. Author found service quality has a significant effect on learning performance but did not on behavioral intention. However, the path between learning performance and behavioral intention was found involving a significant effect.

Citation status

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