@article{ART001088228},
author={정미혜},
title={The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={2},
pages={173-193}
TY - JOUR
AU - 정미혜
TI - The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 173
EP - 193
SN - 1226-0533
AB - This paper has three research objectives: to identify the specific determinants of trade show service quality perceived by attendees, to measure the learning performance of the attendees as the degree of satisfaction of the objectives of the attendees and finally to examine the structural relationship among service quality, learning performance, attendee’s behavior intention. Dimensions of learning performance of attendees are here classified into job improvement, general industry awareness, and acquisition of purchase information. Author found service quality has a significant effect on learning performance but did not on behavioral intention. However, the path between learning performance and behavioral intention was found involving a significant effect.
KW -
DO -
UR -
ER -
정미혜. (2005). The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes. Journal of Tourism Sciences, 29(2), 173-193.
정미혜. 2005, "The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes", Journal of Tourism Sciences, vol.29, no.2 pp.173-193.
정미혜 "The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes" Journal of Tourism Sciences 29.2 pp.173-193 (2005) : 173.
정미혜. The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes. 2005; 29(2), 173-193.
정미혜. "The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes" Journal of Tourism Sciences 29, no.2 (2005) : 173-193.
정미혜. The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes. Journal of Tourism Sciences, 29(2), 173-193.
정미혜. The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes. Journal of Tourism Sciences. 2005; 29(2) 173-193.
정미혜. The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes. 2005; 29(2), 173-193.
정미혜. "The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes" Journal of Tourism Sciences 29, no.2 (2005) : 173-193.