Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Structural Relationships among Travel Motivation, Destination Image, Tourist Expectation, Satisfaction, and Loyalty
- Journal of Tourism Sciences
- Abbr : JTS
- 2004, 28(3), pp.65-83
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Park， Tongjin 1, 손광영 2
1안동대학교
2안동시 시의원
Accredited
ABSTRACT
This paper the proposed model involving the relationships among travel motivation, destination image, tourist expectation, satisfaction, and loyalty. The paper used the structural equation model (SEM) to test the proposed model. Data were collected from 270 tourists who visited Andong. Research results showed that travel motivation, especially cultural/educational travel motivation, was one of the determinants of destination image. Destination image and tourist expectation were critical factors that affected tourist satisfaction. Tourist satisfaction affected tourist loyalty significantly. upon these findings, this paper could make several recomendations to improve destination image and tourist satisfaction.
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