Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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The Effect of Korean Fever in Influcing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process
- Journal of Tourism Sciences
- Abbr : JTS
- 2004, 28(3), pp.47-64
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Suh Yong-Kun 1, YongGu Suh 2
1제주대학교
2숙명여자대학교
Accredited
ABSTRACT
The purposes of this study were threefold. First, it aimed to identify the
satisfaction factors of Chinese travelers who visit Seoul due to their
familiarity with “Korean Fever”. Second, it aimed to determine the
relationships among satisfaction factors, country images, word-of-mouth
referrals, and intentions to return. Third, it aimed to identify the
relationships of the country’s image to other variables. Five hypotheses
were examined by using the structural equation based on the analysis of
the moment structure. The results of the study provided many useful
implications in terms of academic and practical perspectives. It was
determined that “Korean Fever” influenced the country‘s image positively, as
well as word-of-mouth referrals and intentions to return.
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