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The Effect of Korean Fever in Influcing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 28(3), pp.47-64
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Suh Yong-Kun 1 YongGu Suh 2

1제주대학교
2숙명여자대학교

Accredited

ABSTRACT

The purposes of this study were threefold. First, it aimed to identify the satisfaction factors of Chinese travelers who visit Seoul due to their familiarity with “Korean Fever”. Second, it aimed to determine the relationships among satisfaction factors, country images, word-of-mouth referrals, and intentions to return. Third, it aimed to identify the relationships of the country’s image to other variables. Five hypotheses were examined by using the structural equation based on the analysis of the moment structure. The results of the study provided many useful implications in terms of academic and practical perspectives. It was determined that “Korean Fever” influenced the country‘s image positively, as well as word-of-mouth referrals and intentions to return.

Citation status

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