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Factors Increasing the Sales of Specialized Tourism Products in Jeju through the Internet

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 28(3), pp.27-45
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Huh Hyang-Jin 1 Hee Cheol Kim 1

1제주대학교

Accredited

ABSTRACT

The purpose of this study was to the factors that influenced the choices of specialized tourism products through Internet intermediaries, and to suggest important factors to Internet-based companies that deal with tourism commodities. This article focused on Internet sites dealing with specialized tourism products on the Web, and explored the relationships among Wweb evaluation factors, success factors, and related valuables. The results of this are expected contribute to regional Internet businesses related to the tourism industry, and to pave the way for the formulation of methods to maximize the profits of specialized tourism products in Jeju, Korea.

Citation status

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