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House Wine Management of Food & Beverage (F&B) Outlets at Super Deluxe Hotels in Seoul

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(5), pp.153-171
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Cha Sukbin 1 최성만 2 유봉수 3

1순천향대학교
2순천향대학교 관광경영학과 석사졸업.
3순천향대학교 관광경영학과 석사졸업

Accredited

ABSTRACT

By surveying restaurant employees at super deluxe hotels in Seoul, this study has investigated the current status of house wine management and the relationship between characteristics of house wine management (including beverage revenue level, total number of wines and house wines, percentage of people who select house wines over others and the reasons why house wines are selected, the replacement period of house wines, the origin of house wines and the reasons of choosing the specific origins) and respondents' demographic ones. The analysis revealed that statistically significant differences were partly shown in the relationship. The implications of the results and suggestions of future research topics are discussed in this study.핵심용어(Keywords): 와인공급자(wine suppliers), 하우스와인 선정(selecting house wines), 하우스와인 교체주기(replacement period of house wines), 하우스와인 수입국가(origins of imported wines).

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