@article{ART001088450},
author={김순진 and 윤지환 and 최규완},
title={Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={5},
pages={197-217}
TY - JOUR
AU - 김순진
AU - 윤지환
AU - 최규완
TI - Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 197
EP - 217
SN - 1226-0533
AB - This paper aims to go beyond the traditional evaluation of productivity and utilize the Data Envelopment Analysis (DEA) model for productivity, which is more suitable for the examination of dining franchise brands and their franchisees. The result of applying DEA revealed relatively efficient brands and franchisees. This provides a vital viewpoint for new corporate strategy as well as industry strategy. Furthermore, through the differences between the traditional productivity models and the DEA model, it was possible to verify the superiority of the new evaluation matrix. The results from the analysis of evidence from this study are as follows: 1) Highly productive brands were identified by using the DEA. The most productive brand was A. The absolute revenue and net profit of brand A were relatively low compared to other brands but the DEA revealed that brand A's productivity was significantly higher than the other brands. 2) A difference exists between the results from previous methods of productivity evaluation and the results from DEA. The franchise with the highest revenue was not ranked as #1in terms of efficiency nor was the franchise with the highest net profit. 3) It was discovered that the DEA was highly effective, with respect to efficiency, when being applied to analyze franchise restaurant industry.핵심용어(Keywords) : 외식업(Restaurant business), 자료포락분석(DEA : Data Envelopment Analysis), 프랜차이즈(Franchise), 효율성(Effectiveness).
KW -
DO -
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김순진, 윤지환 and 최규완. (2006). Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA). Journal of Tourism Sciences, 30(5), 197-217.
김순진, 윤지환 and 최규완. 2006, "Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)", Journal of Tourism Sciences, vol.30, no.5 pp.197-217.
김순진, 윤지환, 최규완 "Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)" Journal of Tourism Sciences 30.5 pp.197-217 (2006) : 197.
김순진, 윤지환, 최규완. Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA). 2006; 30(5), 197-217.
김순진, 윤지환 and 최규완. "Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)" Journal of Tourism Sciences 30, no.5 (2006) : 197-217.
김순진; 윤지환; 최규완. Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA). Journal of Tourism Sciences, 30(5), 197-217.
김순진; 윤지환; 최규완. Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA). Journal of Tourism Sciences. 2006; 30(5) 197-217.
김순진, 윤지환, 최규완. Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA). 2006; 30(5), 197-217.
김순진, 윤지환 and 최규완. "Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)" Journal of Tourism Sciences 30, no.5 (2006) : 197-217.
