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@article{ART001088677},
author={임성택 and Kim ， Joung Man},
title={A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={5},
pages={319-338}

TY - JOUR
AU - 임성택
AU - Kim ， Joung Man
TI - A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages
JO - Journal of Tourism Sciences
PY - 2006
VL - 30
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 319
EP - 338
SN - 1226-0533
AB - The purpose of this paper is to conceptualize, develop and validate independent variables that result in consumers' satisfaction, preference and loyalty for the tourism online channel. I examine antecedents of consumers' satisfaction, preference and loyalty toward e-commerce channel, utilizing Transaction Cost Analysis (TCA) as the lens to examine online consumers' satisfaction,preferenceand channel loyalty. The study found that TCA components - asset specificity, uncertainty and frequency -are important in forming consumers' attitude and satisfaction with online channel. Only uncertainty is formed to be significant determinant of channel preference in TCA components. The results of the survey on 220 consumers revealed that asset specificity, uncertainty and frequency are key determinants of consumers' loyalty assessed by their satisfaction with the EC channel. Lastly, applications and related limitations are discussed.
KW - 거래비용분석(Transaction Cost Analysis);전자상거래(e-commerse);채널만족(channel satisfaction);채널선호(channel preference);채널애호도(channel loyalty)
DO -
UR -
ER -

임성택 and Kim ， Joung Man. (2006). A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages. Journal of Tourism Sciences, 30(5), 319-338.

임성택 and Kim ， Joung Man. 2006, "A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages", Journal of Tourism Sciences, vol.30, no.5 pp.319-338.

임성택, Kim ， Joung Man "A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages" Journal of Tourism Sciences 30.5 pp.319-338 (2006) : 319.

임성택, Kim ， Joung Man. A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages. 2006; 30(5), 319-338.

임성택 and Kim ， Joung Man. "A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages" Journal of Tourism Sciences 30, no.5 (2006) : 319-338.

임성택; Kim ， Joung Man. A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages. Journal of Tourism Sciences, 30(5), 319-338.

임성택; Kim ， Joung Man. A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages. Journal of Tourism Sciences. 2006; 30(5) 319-338.

임성택, Kim ， Joung Man. A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages. 2006; 30(5), 319-338.

임성택 and Kim ， Joung Man. "A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages" Journal of Tourism Sciences 30, no.5 (2006) : 319-338.