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Decision Making Patterns and Choice Factors for Honeymoon Destination

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2006, 30(5), pp.299-318
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Sung-kwon Hong 1,  Jaehyun Kim 1,  Jang, Hochan 2,  Seokho Lee 2

1건국대학교
2한국방송통신대학교

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ABSTRACT

The purpose of this study is to understand the decision making patterns of honeymoon destination choices and the factors influencing the decision making patterns. The theoretical backgrounds of the research were family decision making model and the concept of conflict. Total 100 couples who are expected to get married were sampled. The results showed that 53% couples chose a destination together and wife-dominant decisions were found in 29% of total couples. The discriminantalanalysis showed that the most important factors for disseminating decision making patters were 'bride's willingness to yield,' 'interpersonal needs,' 'perceived influence of bridegroom, himself,' 'his perception toward his partner's relative influence,' and 'wife self-actualization.' The study also revealed that the couples liked to use non-coercive conflict resolution strategies rather than coercive strategies.핵심용어(Keywords): 신혼부부(Newlyweds), 관광지 선택 의사결정(Decision making on honeymoon destination), 가족의사결정(Family decision making), 갈등(trouble).

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