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Verification on Experience Realms of Pine and Gilmore: The Case of Participants’ Satisfaction of Experiential Activities at Hansan Ramie Festival

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(2), pp.131-148
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

한숙영 1 SEOHO UM 1

1경기대학교

Accredited

ABSTRACT

Earlier, Pine and Gilmore developed the model of experience realms: ‘entertainment’, The richest experience encompasses aspects of all four realms, ‘sweet spot’. This article examines the existence of experience realms and ‘sweet spot’ in Korea Festival. To analyze the relationship between such experience realms and participants’ satisfaction on site, a field experiment was conducted at Hansan Ramie Festival in Korea using Pine- Gilmore’s model. Using ANOVA and multi-regression analysis, authors, contrary to Pine - Gilmore’s thesis, found out that (1) there were no realms of ‘escape’ and ‘sweet spot’ at Ramie Festival, that (2) the realm of ‘entertainment’, which provided the participants with the richest satisfaction in all four experiential activities, was observed to be an omnipresent realm of an experience, and that (3) the program in which visitors participated with low involvement was not recognized as an experiential activity.

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