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The Effects Relationships of Educational Factors between Festival Satisfaction and Behavioral Intentions on Culture Tourism Festival: The Case of Iksan Seodong Festival 2006

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(1), pp.119-139
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

이승용 1 SEOKCHOOL KIM 2

1원광보건대학교
2배재대학교

Accredited

ABSTRACT

Educational element has been playing significant role in a number of festivals in Korea. This study is to identify whether the correlationship exists among the variables such as educational program satisfaction, overall satisfaction and behaviour intention in case of Iksan Seodong Festival 2006. It was found that educational program satisfaction had positive correlation with both overall satisfaction and behaviour satisfaction. In addition, overall satisfaction and behaviour intention was also found to be positively correlated. This implies that the festival visitors’ educational needs are very important and extended educational programs must be developed for the success of the festival.

Citation status

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