Importance-Satisfaction Analysis of Tourist Gala:Evaluation of Boryong Mud Festival (관광축제의 중요도-만족도 분석(ISA)과 인구통계적 비교 평가: 보령머드축제를 대상으로 )

박상현; 곽대영; Byungwoong Chung (정병웅)

Importance-Satisfaction Analysis of Tourist Gala:Evaluation of Boryong Mud Festival

Journal of Tourism Sciences
Abbr : JTS
2008, 32(4), pp.145-166
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

박상현 ¹, 곽대영 ², Byungwoong Chung ³

¹한양사이버대학교 호텔관광경영학과
²토파스 여행정보㈜
³순천향대학교

Accredited

ABSTRACT

As one of preferring leisure participation tourist festivals have been in popularity all over the country. One of the festival evaluation methods, Importance-Performance Analysis by Martilla and James has been regarded as a useful technique to identify priority with visual matrix without complex statistical technique and a technical terminology. However Scholars such as Tonge and Moore insisted the 'performance' of IPA is focused on quality of management, so it should be changed into 'satisfaction' which evaluates quality of visitors experience, that is ISA. This paper adopted ISA to evaluate 2007 Boryeon Mud Festival. From the results, 'toilets', 'rest facilities', 'price of food', and 'parking' were found included in 'concentrate' territory of the ISA matrix as needed to prior management.

KEYWORDS

Importance-stisfaction analysis, Importance-performance analysis, Festival evaluation

Citation status

* References for papers published after 2023 are currently being built.

[journal] 류인평 / 2005 / 지역축제 평가에 관한 연구-남원춘향제를 중심으로- / 관광경영학연구 9(2) : 25~49

[other] 문화관광부 / 2006 / 2005년도 문화관광축제 종합보고서

[journal] 박상현 / 2001 / 관광지 개선을 위한 IPA 이용과 범위설정에 관한 연구 / 관광연구논총 13(0) : 79~95

[journal] 박상현 / 2007 / Importance-Performance Analysis to Evaluate Historic Culture Festival -The Case of The Yeoncheon Jeongok Paleolithic Festival- / 한국콘텐측학회논문지 7(10) : 321~329

[journal] 박현지 / 2005 / The Evaluation of Expectation and Satisfaction Levels for Event Participants: Using Importance-Performance Analysis / 호텔경영학연구 14(4) : 395~410

[journal] 서경화 / 2006 / Importance and Satisfaction with the Service of Korean Restaurants for Japanese and Chineses Students in Korea / 동아시아식생활학회지 / 동아시아식생활학회 16(6) : 753~762

[journal] 손대현 / 1999 / 관광지의 서비스품질 제고: IPA 기법을 중심으로 / 한양대 사회과학대학 별책 18(0) : 217~247

[journal] 이태희 / 1997 / 호텔 귀빈층 서비스별 중요도 및 만족도 연구 / 관광학연구 21(1) : 214~230

[journal] 임명재 / 2007 / An Evaluation of Festival Tourism Information by Importance-Performance Analysis: Focused on Geumsan Insam Festival / 관광ㆍ레저연구 19(2) : 111~130

[journal] 임연욱 / 2004 / A study on student support services in e-learning environment: the link between the perceived significance and student satisfaction / 교육정보미디어연구 10(1) : 123~153

[journal] 장경수 / 2006 / A study on service evaluation of traditional cultural festival-The Case of Gangneung Danoje Festival- / 관광연구 21(2) : 59~80

[book] 정강환 / 2007 / 관광이벤트 / 월간이벤트

[journal] 차석빈 / 2005 / An Exploratory Analysis of Marathon Service Attributes perceived by 10km Runners Using Importance-Satisfaction Analysis / 소비문화연구 8(3) : 123~139

[journal] 최기종 / 2001 / IPA를 이용한 관광지 평가:산정호수 사례연구 / 호텔경영학연구 10(1) : 275~289

[journal] Chon,K.S. / 1991 / Marketing your community: Image analysis in Norfolk / The Cornell H.R.A. Quarterly 31(4) : 31~37

[journal] Duke,C.R. / 1996 / Performance-Importance Analysis of Escorted Tour Evaluations / Journal of Travel and Tourism Marketing 15(3) : 207~223

[journal] Graf,L.A. / 1992 / Importance-satisfaction analysis: A diagnostic tool for organizational change / Leadership & Organization Development Journal 13(6) : 8~12

[journal] Guadagnolo,F. / 1985 / The importance-performance analysis: An evaluation and marketing tool / Journal of Park and Recreation Administration 13(0) : 13~22

[journal] Hollenhorst,S. / 1992 / Use of Importance- Performance Analysis to Evaluate State Park Cavins: The Case of the West Virginia State Park System / Journal of Park and Recreation Administration 10(1) : 1~11

[journal] Hudson,S. / 1998 / Measuring Service Quality at Tourist Destinations : An Application of Importance-Performance Analysis to an Alpine Ski Resort / Journal of Travel & Tourism Marketing 7(3) : 61~77

[journal] Martilla,J. / 1977 / Importance-performance analysis / Journal of Marketing 41(1) : 13~17

[journal] Tonge,J. / 2006 / Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study / Tourism Management 28(0) : 768~776

[journal] Vaske,J.J. / 1996 / Importance- performance and segmentation: where do we go from here / Journal of Travel and Tourism Marketing 5(3) : 225~240

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7