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@article{ART001288918},
author={WooHee Byun},
title={The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={5},
pages={9-30}

TY - JOUR
AU - WooHee Byun
TI - The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 9
EP - 30
SN - 1226-0533
AB - Food service industry has emerged as the high-value-added growth engine and the key industry that can lead the national and local economic development in the 21st century. The results were used to implement another double-test on supplier value and consumer-oriented purchaser value in order to derive the ERRC evaluation variables of each corporate. Then, the blue ocean strategy for new demands and the market expansion through value innovation were derived. The most important point of this study was to examine the traditional competition strategies based on the existing industrial structures. Since it was determined that the existing traditional competition strategies would not be able to break away from the current situations of tourism corporate, this study attempted a substantial study on blue ocean strategy that can create new demands and promote sustainable growth through value innovation of both purchasers and suppliers. The findings of this study could be used to derive new strategic measures to create a blue ocean through value innovation and provide basic information to establish specific food service industry management plans including marketing plans.
KW - Management strategy of the food service industry;Value evaluation;ERRC frame work;Blue ocean strategy
DO -
UR -
ER -

WooHee Byun. (2008). The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry. Journal of Tourism Sciences, 32(5), 9-30.

WooHee Byun. 2008, "The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry", Journal of Tourism Sciences, vol.32, no.5 pp.9-30.

WooHee Byun "The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry" Journal of Tourism Sciences 32.5 pp.9-30 (2008) : 9.

WooHee Byun. The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry. 2008; 32(5), 9-30.

WooHee Byun. "The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry" Journal of Tourism Sciences 32, no.5 (2008) : 9-30.

WooHee Byun. The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry. Journal of Tourism Sciences, 32(5), 9-30.

WooHee Byun. The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry. Journal of Tourism Sciences. 2008; 32(5) 9-30.

WooHee Byun. The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry. 2008; 32(5), 9-30.

WooHee Byun. "The Corresponding Strategy on Blue Ocean of Using by Analysis for Management Strategy of the Food Service Industry" Journal of Tourism Sciences 32, no.5 (2008) : 9-30.