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Relations among Eating-out motivation, Eating-out Constraints and Eating-out Participation: Theoretical and Structural Modeling

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(5), pp.31-53
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Moon-Soo Cho 1 Sungeun Lee 1 LEE, Young-Ran 2

1제주대학교
2제주대학교 관광경영학과

Accredited

ABSTRACT

In the foodservice research area, there have been many studies concerned with restaurant choice attributes based on consumer behavior theory but relatively little attention was paid to the intrinsic motivation or constraints related to eating-out activity. In this context, this study aims to build a conceptual structural model through related literature reviews, to verify a supposed model and hypothesis and to evaluate the results of empirical study. The total 1394 valid samples were collected from May 20, 2008 to June, 10. Major findings of this study were as follows: First, the supposed model was accepted restrictively in the statistical significance. Secondly, intrapersonal eating-out constraints had strong negative effect on the eating-out participation. Third, interpersonal eating-out constraints didn’t have any relation(+, -) to eating-out motivation, but the other constraints had positive effect on the motivation.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.