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@article{ART001288927},
author={Kim Hyeon Cheol},
title={The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={5},
pages={75-97}

TY - JOUR
AU - Kim Hyeon Cheol
TI - The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 75
EP - 97
SN - 1226-0533
AB - The study explored the structural relationships among the four dimensions of eating-out motivations, perceived crowding, restaurant image, and restaurant loyalty in sea food buffet-style family restaurants. A structural equation model was developed to test a total of 11 research hypotheses derived from extensive literature review. A total of 279 useable questionnaires were collected from customers who dined at the selected franchised sea food buffet-style family restaurants in Seoul, Korea. The results of these empirical survey suggested that most of eating out motivations have significant impacts on customers’ perceived crowding and restaurant image, while perceived crowding and restaurant image are independent to each other. As expected, there is a strong positive relationship between restaurant image and restaurant loyalty. The theoretical and practical implications of this empirical research were also discussed.
KW - Eating-out motivation;Perceived crowding;Restaurant image;Restaurant loyalty
DO -
UR -
ER -

Kim Hyeon Cheol. (2008). The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant. Journal of Tourism Sciences, 32(5), 75-97.

Kim Hyeon Cheol. 2008, "The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant", Journal of Tourism Sciences, vol.32, no.5 pp.75-97.

Kim Hyeon Cheol "The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant" Journal of Tourism Sciences 32.5 pp.75-97 (2008) : 75.

Kim Hyeon Cheol. The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant. 2008; 32(5), 75-97.

Kim Hyeon Cheol. "The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant" Journal of Tourism Sciences 32, no.5 (2008) : 75-97.

Kim Hyeon Cheol. The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant. Journal of Tourism Sciences, 32(5), 75-97.

Kim Hyeon Cheol. The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant. Journal of Tourism Sciences. 2008; 32(5) 75-97.

Kim Hyeon Cheol. The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant. 2008; 32(5), 75-97.

Kim Hyeon Cheol. "The Structural Relationship of Eating-out Motivation, Perceived Crowding, Restaurant Image, and Restaurant Loyalty in Sea Food Buffet-style Family Restaurant" Journal of Tourism Sciences 32, no.5 (2008) : 75-97.