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@article{ART001288929},
author={Park, No-H and Yoon Yooshik},
title={A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={5},
pages={99-120}

TY - JOUR
AU - Park, No-H
AU - Yoon Yooshik
TI - A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 99
EP - 120
SN - 1226-0533
AB - This study is to examine the structural relationships between relationship learning and relationship performance, their antecedents such as reputation, relational norms, quality of communication, past transaction satisfaction, transaction specific investment, and uncertainty of environment in the context of foodservice franchise industry. For these purposes, the author developed several hypotheses. The data was collected from 312 franchisees. The results of this study are as follows: First, relational norms, quality of communication, past transaction satisfaction, and uncertainty of environment had significantly positive effect on relationship learning. Second, relationship learning had significantly positive effect on relationship performance. At the end of this paper, limitations, further research directions, and implications are suggested.
KW - Franchise system;Relationship learning;Relationship performance
DO -
UR -
ER -

Park, No-H and Yoon Yooshik. (2008). A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry. Journal of Tourism Sciences, 32(5), 99-120.

Park, No-H and Yoon Yooshik. 2008, "A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry", Journal of Tourism Sciences, vol.32, no.5 pp.99-120.

Park, No-H, Yoon Yooshik "A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry" Journal of Tourism Sciences 32.5 pp.99-120 (2008) : 99.

Park, No-H, Yoon Yooshik. A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry. 2008; 32(5), 99-120.

Park, No-H and Yoon Yooshik. "A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry" Journal of Tourism Sciences 32, no.5 (2008) : 99-120.

Park, No-H; Yoon Yooshik. A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry. Journal of Tourism Sciences, 32(5), 99-120.

Park, No-H; Yoon Yooshik. A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry. Journal of Tourism Sciences. 2008; 32(5) 99-120.

Park, No-H, Yoon Yooshik. A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry. 2008; 32(5), 99-120.

Park, No-H and Yoon Yooshik. "A Study on Relationship Learning on Relationship Performance in Franchise System of Food Service Industry" Journal of Tourism Sciences 32, no.5 (2008) : 99-120.