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@article{ART001288943},
author={KIM TAEHEE and Lee, Jong-Suk and Eun-Young Son},
title={The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={5},
pages={167-186}

TY - JOUR
AU - KIM TAEHEE
AU - Lee, Jong-Suk
AU - Eun-Young Son
TI - The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention
JO - Journal of Tourism Sciences
PY - 2008
VL - 32
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 167
EP - 186
SN - 1226-0533
AB - The objective of this study is to examine the causal relationship between the perceived on-line coupon benefit, consumption affect, brand attitude, and re-visit intention. A total of 350 samples were used to test the model. Results are shown as the following: 1) a positive relationship exists between the perceived on-line coupon benefit and a positive consumption affect, and 2) a negative relationship exists between the perceived on-line coupon benefit and a negative consumption affect. 3) A positive consumption affect has a positive influence on attitude towards brand, and 4) a negative consumption affect has a negative influence on brand attitude. Lastly, 5) a positive relationship exists between brand attitude and re-visit intention. Results support the conceptual model and suggest that the on-line coupon marketing has significant effects on future re-visit intentions. Implications for practice and future research are discussed.
KW - Consumption affect;On-line coupon;Brand attitude;Re-visit intention
DO -
UR -
ER -

KIM TAEHEE, Lee, Jong-Suk and Eun-Young Son. (2008). The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention. Journal of Tourism Sciences, 32(5), 167-186.

KIM TAEHEE, Lee, Jong-Suk and Eun-Young Son. 2008, "The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention", Journal of Tourism Sciences, vol.32, no.5 pp.167-186.

KIM TAEHEE, Lee, Jong-Suk, Eun-Young Son "The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention" Journal of Tourism Sciences 32.5 pp.167-186 (2008) : 167.

KIM TAEHEE, Lee, Jong-Suk, Eun-Young Son. The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention. 2008; 32(5), 167-186.

KIM TAEHEE, Lee, Jong-Suk and Eun-Young Son. "The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention" Journal of Tourism Sciences 32, no.5 (2008) : 167-186.

KIM TAEHEE; Lee, Jong-Suk; Eun-Young Son. The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention. Journal of Tourism Sciences, 32(5), 167-186.

KIM TAEHEE; Lee, Jong-Suk; Eun-Young Son. The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention. Journal of Tourism Sciences. 2008; 32(5) 167-186.

KIM TAEHEE, Lee, Jong-Suk, Eun-Young Son. The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention. 2008; 32(5), 167-186.

KIM TAEHEE, Lee, Jong-Suk and Eun-Young Son. "The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention" Journal of Tourism Sciences 32, no.5 (2008) : 167-186.