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The Study of Relations between Family Restaurant Employee’s Service-Orientation and Customer’s Emotional Response, Attitude and loyalty

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(5), pp.187-208
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Junghak Lee 1

1울산과학대학교

Accredited

ABSTRACT

The purpose of this study is to confirm relations between restaurant employee’s service-orientation and customer’s emotional response, attitude and loyalty. In order to analyze the proposed constructs, regression analyses is required for this research. Results show the influence of customer-oriented service is a positive emotional response to customers. And it’s analyzed positive influence affect attitude and loyalty as well. So restaurant owners must provide customer-oriented service in marketing in order to increase revenue and enhance customer relationship.

Citation status

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