An Analysis of the Effect of Complaint Handling on Service Recovery and the Perceived Justice of Hotel Restaurant Customers (서비스회복 공정성 지각에 따른 고객불평처리의 효과성 분석: 호텔레스토랑 이용고객을 중심으로)

Chae Sin Suk (채신석)

An Analysis of the Effect of Complaint Handling on Service Recovery and the Perceived Justice of Hotel Restaurant Customers

Journal of Tourism Sciences
Abbr : JTS
2008, 32(5), pp.251-273
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Chae Sin Suk ¹

¹인하공업전문대학

Accredited

ABSTRACT

The purpose of this research is to investigate the effects of various organizational responses to distributional, procedural, and interactional complaints including the perceived justice of the complainants, In particular, this research will identify whether such complaint satisfaction has a positive influence on service recovery and perceived justice as they are indicated through repatronage and word of mouth intent. For empirical analysis, a questionnaire survey was applied to a total 300 customers who experienced satisfactory complaint resolution from super deluxe hotels in Seoul in the past one year. The model was tested using SPSS 12.0 and LISREL 8.72. Among the sample of 276 surveys, 92% were found to be usable response. The results of empirical analysis show that: 1) Three dimension of organizational justice have a significant effect on complaint resolution satisfaction. 2) Complaint resolution satisfaction has a significant effect on the repatronage and word of mouth intent.

KEYWORDS

Service recovery, Justice perception, Customer complaint, Repatronage intent, Word of mouth intent

Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7