Evaluation of Convention Tour Program Attributes for Effective Convention Tour Programming (효과적인 컨벤션 연계관광개발을 위한 프로그램 속성의 평가)

YOON, SEMOK (윤세목); Mi-Kyung Kim (김미경); Yun, Senam (윤세남)

Evaluation of Convention Tour Program Attributes for Effective Convention Tour Programming

Journal of Tourism Sciences
Abbr : JTS
2008, 32(5), pp.339-355
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

YOON, SEMOK ¹, Mi-Kyung Kim ², Yun, Senam ²

¹경기대학교
²대구가톨릭대학교

Accredited

ABSTRACT

The purpose of this study was to investigate the attributes of convention tour program which were expected to influence effective convention tour programming. Two variables, attributes of convention tour program and convention tour activities preferred were selected and their operational definitions were defined. Questionnaires were prepared and distributed to those who were participated in the provided convention tour program. Total 375 cases were collected and analyzed by the statistic package, SPSS ver. 15.0. Factor analysis, regression analysis and descriptive analysis were conveyed. The results of analyses revealed that; 1) those who preferred recreational and event tourism were more likely to emphasize physical factor of program while those who preferred urban culture tourism were more likely to do operational factors and those who chose unique cultural tourism were more likely to do contents factors.

KEYWORDS

Convention tour program, Attributes of convention tour program, Contents factor, Operational factor, Physical factor

Citation status

* References for papers published after 2023 are currently being built.

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