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Evaluation of Convention Tour Program Attributes for Effective Convention Tour Programming

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2008, 32(5), pp.339-355
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

YOON, SEMOK 1 Mi-Kyung Kim 2 Yun, Senam 2

1경기대학교
2대구가톨릭대학교

Accredited

ABSTRACT

The purpose of this study was to investigate the attributes of convention tour program which were expected to influence effective convention tour programming. Two variables, attributes of convention tour program and convention tour activities preferred were selected and their operational definitions were defined. Questionnaires were prepared and distributed to those who were participated in the provided convention tour program. Total 375 cases were collected and analyzed by the statistic package, SPSS ver. 15.0. Factor analysis, regression analysis and descriptive analysis were conveyed. The results of analyses revealed that; 1) those who preferred recreational and event tourism were more likely to emphasize physical factor of program while those who preferred urban culture tourism were more likely to do operational factors and those who chose unique cultural tourism were more likely to do contents factors.

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