Wine Knowledge Level and Stress Factors of CEO (CEO의 와인지식수준과 와인스트레스요인에 관한 연구 )

Miran Jung (정미란); Ko, JaeYoun (고재윤)

Wine Knowledge Level and Stress Factors of CEO

Journal of Tourism Sciences
Abbr : JTS
2009, 33(4), pp.209-225
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Miran Jung ¹, Ko, JaeYoun ²

¹영동대학교
²경희대학교

Accredited

ABSTRACT

This paper is to identify stress factors of CEO for wines and wine knowledge level. A factor analysis delineated four dimensions of stress factors of wine: wine making, wine manner, wine quality, wine evaluation. The regression analysis yielded all of the factors had influence on the stress of CEO for wines and the cluster analysis produced three clusters: Wine outsiders, Beverage wine consumers, Aspirational drinkers. Wine outsiders were founde more stressful for wine than other groups. Implications are discussed relative to wine education for CEO.

KEYWORDS

CEO Wine knowledge level Stress

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7