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Wine Knowledge Level and Stress Factors of CEO

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(4), pp.209-225
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Miran Jung 1 Ko, JaeYoun 2

1영동대학교
2경희대학교

Accredited

ABSTRACT

This paper is to identify stress factors of CEO for wines and wine knowledge level. A factor analysis delineated four dimensions of stress factors of wine: wine making, wine manner, wine quality, wine evaluation. The regression analysis yielded all of the factors had influence on the stress of CEO for wines and the cluster analysis produced three clusters: Wine outsiders, Beverage wine consumers, Aspirational drinkers. Wine outsiders were founde more stressful for wine than other groups. Implications are discussed relative to wine education for CEO.

Citation status

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