Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Improvement of importance-Performance Analysis Study
- Journal of Tourism Sciences
- Abbr : JTS
- 2009, 33(4), pp.227-251
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1경기대학교
Accredited
ABSTRACT
The purpose of this study is to investigate the procedure for improving the importance-performance analysis by applying Kano model in choosing attributes to concentrate after classifying attributes. The Kano model uses dummy variables to classify attributes so that a group of variables has similar characteristics. The groups could be excitement, performance, and basic factors. Author used knowledge data of tourist destinations to compare three results of IPA. The study results suggest to use impact range-performance and impact-asymmetry in IPA. The procedure may be an appropriate and useful tool to choose attributes to concentrate. It is hoped that other areas, besides satisfaction studies, could apply this procedure in various applications.
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