Franchisor&#039;s Effect on Franchisee&#039;s Performance: A Multi-level Analysis (프랜차이즈 조직에서 가맹점 성과에 영향을 주는 가맹본부 효과-다수준 분석-)

Kim, Young-Gook (김영국); Kwon, Hyun-Soo (권현수)

Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis

Journal of Tourism Sciences
Abbr : JTS
2009, 33(5), pp.77-97
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kim, Young-Gook ¹, Kwon, Hyun-Soo ¹

¹동국대학교

Accredited

ABSTRACT

This study is a multi-level analysis of the effect that fanshisors have on the performance of franchisees. Data were collected from 85 franchisors and 307 franchisees. Hierarchical Linear Model analysis indicated that at the franchisee level organizational commitment was positively related to performance while at the franchieor level experience, entrepreneurial orientation and relational governance were positively related to the franchisee's performance. Moreover, the franchisor attributes proved tomoderate on the relationship between the franchisee attributes and performance. The results contribute to franchise literature by applying a mult-ilevel perspective and empirically demonstrating the effects of franchisors' on franchisee's performance.

KEYWORDS

Franchise, Effects of franchisor, Franchisee's performance, Multilevel analysis, HLM

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis

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* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis

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KEYWORDS

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* References for papers published after 2023 are currently being built.