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@article{ART001426410},
author={Youngjin Lee and Lee, Hoon},
title={Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={1},
pages={95-114}

TY - JOUR
AU - Youngjin Lee
AU - Lee, Hoon
TI - Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 95
EP - 114
SN - 1226-0533
AB - With an increase in income level, people take a lot of interests in marine leisure and tourism. However, not much has been known about marine tourists’ behaviors yet. This study was to develop measurement indicators of hedonic and utilitarian behaviors of marine tourists based on Voss, Spangenberg, and Grohmann (2003)'s conceptualization. Data were from 433 people using on-line survey method. The sample were randomly selected from the list of representative sample of an on-line survey corporation. Results showed that the measurement indicators for Hedonic behaviors were composed of 7 items (fun, exciting, delightful, thrilling, enjoyable, cheerful and amusing). Also measurement indicators in Utilitarian behaviors were composed of 4 items (useful, necessary, important and effective). It is expected that the measurement indicators developed in this study could be used to measure people' marine leisure and tourism activities in the future.
KW - Marine leisure and tourism behavior;hedonic;utilitarian;value;indicator
DO -
UR -
ER -

Youngjin Lee and Lee, Hoon. (2010). Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior. Journal of Tourism Sciences, 34(1), 95-114.

Youngjin Lee and Lee, Hoon. 2010, "Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior", Journal of Tourism Sciences, vol.34, no.1 pp.95-114.

Youngjin Lee, Lee, Hoon "Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior" Journal of Tourism Sciences 34.1 pp.95-114 (2010) : 95.

Youngjin Lee, Lee, Hoon. Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior. 2010; 34(1), 95-114.

Youngjin Lee and Lee, Hoon. "Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior" Journal of Tourism Sciences 34, no.1 (2010) : 95-114.

Youngjin Lee; Lee, Hoon. Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior. Journal of Tourism Sciences, 34(1), 95-114.

Youngjin Lee; Lee, Hoon. Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior. Journal of Tourism Sciences. 2010; 34(1) 95-114.

Youngjin Lee, Lee, Hoon. Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior. 2010; 34(1), 95-114.

Youngjin Lee and Lee, Hoon. "Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior" Journal of Tourism Sciences 34, no.1 (2010) : 95-114.