Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
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The Attractiveness of Gyeongbok Palace as a Cultural Heritage Site: An Application of the Important Performance Analysis
- Journal of Tourism Sciences
- Abbr : JTS
- 2010, 34(1), pp.179-194
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Park, Eunkyung 1, Choi Byoung-Kil 1, Junghye Kah 2
1제주대학교
2청주대학교
Accredited
ABSTRACT
This study evaluates the attractiveness of Gyeongbok Palace, the most popular culture heritage site in Seoul, using the IPA(Important Performance Analysis). Data were conveniently collected on-site from 390 Korean visitors on September 2008. Results of IPA illustrate that 8 out of 17 attractiveness attributes fell in to the keep up the good work quadrant, in areas mainly related to historicity of the place and convenience. In contrast, the 8 attributes associated with educational value and on-hand experience are turned out to be low priority. quadrant. Results of this study suggest that the administrators of the place need to better promote educational value of Gyeongbok Palace.
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