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Cheonggye Stream Visitors' Differences of Demographic Profiles and Types of Visits Depending on their Lifestyle

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(1), pp.195-211
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

황진수 1 Chang, Ho-Sung 2

1Kansas Stste University
2안산공과대학교

Accredited

ABSTRACT

The study was to examine the differences of demographic profiles and types of visit depending on the lifestyle of Cheonggye Stream visitors. A total 353 questionnaires were collected from the Cheonggye Stream visitors from May to July in 2009. Results of cluster analysis came up with three different life style groups: 'health-seeker', 'open mind and activity group' and 'pessimism group'. Results also showed that there were statistically significant differences among the three life style groups in terms of their age, marital status, occupation, and connection stop. Furthermore, ANOVA test indicated that there were statistically significant differences among the three groups in their level of satisfaction. Results of this study have some implications in developing marketing strategies for Cheonggye stream visitors.

Citation status

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