The Effect of a Family Restaurant&#039;s Physical Environment on the Customers&#039; Emotional Responses and Loyalty (패밀리레스토랑의 물리적 환경이 감정반응과 고객충성도에 미치는 영향)

cho sung ho (조성호)

The Effect of a Family Restaurant's Physical Environment on the Customers' Emotional Responses and Loyalty

Journal of Tourism Sciences
Abbr : JTS
2010, 34(1), pp.363-385
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

cho sung ho ¹

¹세종대학교

Accredited

ABSTRACT

The study is to determine the causal relationships among the physical environment, emotional responses and customer loyalty in the family restaurant context. A total 472 responses were collected via a self-report questionnaire at seven family restaurants in capital region of Korea and Seoul. Results show that the level of merchantable quality of the food have a significant effect on the customers' pleasure and loyalty, while the restaurant's physical environment have a significant influence on the customers' favorable impression of the restaurant. Results also indicate that convenience have a significant impact on the customers' pleasure and loyalty, while service of employees have a significant effect on the customers' pleasure, favorable impression of the restaurant, and loyalty. Based on the findings of this study, several practical implications are also proposed.

KEYWORDS

Family restaurant, Physical environment, Emotional responses, Customer loyalty

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

The Effect of a Family Restaurant's Physical Environment on the Customers' Emotional Responses and Loyalty

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

The Effect of a Family Restaurant's Physical Environment on the Customers' Emotional Responses and Loyalty

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.