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The Difference of Propensity to Consume and Travel Product Choice Attributes Among Korean Travellers by their Economic Status and Money Attitude

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(3), pp.191-213
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park, Jung-Hwa 1 Cho, Yong-hyun 1

1세종대학교

Accredited

ABSTRACT

This study was to investigate the difference of propensity to consume and travel products choice attributes among Korean travellers by their economic status and money attitude. Data were collected from 316 Korean outbound travellers at Gimpo and Incheon International Airports on April 2009. Results of the analysis of variance showed significant differences of the propensity to consume, money attitude, and travel products choice attributes among four different economic status groups. Results of cluster analysis, which was based on the money attitude of the travellers, also indicated significant differences of propensity to consume and travel product choice attributes among four different groups of money attitude. Based on the findings of this study, several practical implication were also discussed.

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