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@article{ART001446246},
author={김진수 and 손해경},
title={The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={3},
pages={215-236}

TY - JOUR
AU - 김진수
AU - 손해경
TI - The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 215
EP - 236
SN - 1226-0533
AB - The aim of this study is finding out how the cognitive and affective images and perceived risks to Ganghwa-do affect tourists' future behavior intention. The study materials are based on the questionnaires collected by 213 tourists who visit Ganghwa-do. The verified result is summarized as follows: first, the cognitive image has the positive influence on the willingness to recommend, while perceived risks have the negative influence. Second, the cognitive image and perceived risks have the indirect affection on the revisit intention through the willingness to recommend, not direct affection. Third, the affective image doesn't have direct influence on intention of revisiting or recommendation. In conclusion, tourists' cognitive image rather than affective image affects the willingness to recommend positively. And therefore the chances are good that this willingness can be connected with revisit intention. On the other hand, perceived risks which are directive factors for decreasing willingness to recommend can lower the chances of the revisit intention.
KW - Affective image;Cognitive image;Perceived risks;Revisit Intention;Intention to recommend
DO -
UR -
ER -

김진수 and 손해경. (2010). The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination. Journal of Tourism Sciences, 34(3), 215-236.

김진수 and 손해경. 2010, "The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination", Journal of Tourism Sciences, vol.34, no.3 pp.215-236.

김진수, 손해경 "The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination" Journal of Tourism Sciences 34.3 pp.215-236 (2010) : 215.

김진수, 손해경. The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination. 2010; 34(3), 215-236.

김진수 and 손해경. "The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination" Journal of Tourism Sciences 34, no.3 (2010) : 215-236.

김진수; 손해경. The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination. Journal of Tourism Sciences, 34(3), 215-236.

김진수; 손해경. The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination. Journal of Tourism Sciences. 2010; 34(3) 215-236.

김진수, 손해경. The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination. 2010; 34(3), 215-236.

김진수 and 손해경. "The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination" Journal of Tourism Sciences 34, no.3 (2010) : 215-236.