2010, Vol.34, No.3

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

In cultural tourism, the ritualization of tourism space and tourist behavior have been important issues. This study was to examine the effect of ritualization of a tourism space and tourist behavior on the ritualization performance and the intention of revisit. Data were collected from 845 tourists at three popular cultural tourism destinations in Korea. Results from structural equation modeling analysis showed that the ritualization of tourism space positively impact on the ritualization of tourist behavior. However, it was not significantly associated with ritualization performance and revisit intention. In contrast, the ritualization of tourist behavior significantly impacted on the ritualization performance and the intention of revisit directly and indirectly. Based on the finding of the study, several implications of this study were also discussed.

The place attachment has been a cental concept to understand the bonds between human and environment. The study assumed that the volunteer activity in the tourist destination could develop the place attachment because of the life significance of the activity. It also assumed that the higher the person hold the level of attachment to the place, the higher the likelihood that she/he would visit the place as a tourist. The data were collected through online survey. A total of 2,842 student-sample was collected and analysed. Based on the place attachment theory, two hypotheses were developed and tested using the t-tests and a structural equation modeling technique. The results could not verify that the place attachment was developed by the volunteer activity even if statistical test showed the significant difference between volunteers and non-volunteers. Nevertheless there was an evidence that the quality of volunteer experience might have an effect on the level of place attachment. In addition, the structural equation modeling suggested there was positive and direct relationship between place attachment and the revisit intention to the place as a tourist. Theoretical and Practical implications were also discussed.

Although there is an affirmative opinion on Lee Myung-bak admini- stration's Green Growth vision, negative views also exist. Focused on the green tourism policy, this study examines Green Growth policy from a critical perspective. A content analysis of the government documents on the Green Tourism is conducted to analyze the policy. Results of the analysis shows that the current Green Tourism policy fails to suggest a clear conceptual definition of it. Secondly, due to the first problem, the boundary and contents of Green Tourism policy are also not clear. Finally, Green Tourism may contradict with the concept of sustainable tourism. This study suggests to make a clear definition and restructuring of the green tourism policy for a success of Green Tourism with distinction.