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@article{ART001446254},
author={이동규 and Dae-Hwan Park and Changho Oh},
title={The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={3},
pages={347-366}

TY - JOUR
AU - 이동규
AU - Dae-Hwan Park
AU - Changho Oh
TI - The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 347
EP - 366
SN - 1226-0533
AB - This study examined the effect of Sommeliers' level of job performance on the quality and strength of their relationship with customers. Sommeliers' job performance was conceptualized and measured in terms of their professionality, social interaction skill and service orientation. The strength of the Sommeliers' relationship with customers was operationalized in terms of future intention to continuos use. Data ere collected from 166 customers of restaurants at four five star hotels in Busan Korea. Results from the structural equation modeling analysis suggested that sommelier's level of job performance had positive effects on the relationship quality between the customers and Sommeliers. In addition, the Sommeliers' level of job performance indirectly influenced the customers' perception of service quality via the relationship quality. Finally, both the relationship quality and service quality had positive influences on the relationship strength. Results of this study suggest the importance of Sommeliers' relationship development with customers.
KW - Sommelier;Relationship quality;Relationship strength
DO -
UR -
ER -

이동규, Dae-Hwan Park and Changho Oh. (2010). The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers. Journal of Tourism Sciences, 34(3), 347-366.

이동규, Dae-Hwan Park and Changho Oh. 2010, "The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers", Journal of Tourism Sciences, vol.34, no.3 pp.347-366.

이동규, Dae-Hwan Park, Changho Oh "The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers" Journal of Tourism Sciences 34.3 pp.347-366 (2010) : 347.

이동규, Dae-Hwan Park, Changho Oh. The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers. 2010; 34(3), 347-366.

이동규, Dae-Hwan Park and Changho Oh. "The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers" Journal of Tourism Sciences 34, no.3 (2010) : 347-366.

이동규; Dae-Hwan Park; Changho Oh. The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers. Journal of Tourism Sciences, 34(3), 347-366.

이동규; Dae-Hwan Park; Changho Oh. The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers. Journal of Tourism Sciences. 2010; 34(3) 347-366.

이동규, Dae-Hwan Park, Changho Oh. The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers. 2010; 34(3), 347-366.

이동규, Dae-Hwan Park and Changho Oh. "The Effect of Sommeliers' Job Performance on the Quality and Strength of their Relationship with Customers" Journal of Tourism Sciences 34, no.3 (2010) : 347-366.