Identifying the Determinants of Food Tourism Behavior : A Focus on Impact of the Placeness and Involvement (음식관광 결정 요인 - 전북의 장소성과 관여도를 중심으로 -)

Seunghyun Park (박승현); 서용석

Identifying the Determinants of Food Tourism Behavior : A Focus on Impact of the Placeness and Involvement

Journal of Tourism Sciences
Abbr : JTS
2010, 34(6), pp.149-169
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Seunghyun Park ¹, 서용석 ²

¹한양대학교
²

Accredited

ABSTRACT

The study determines the factors that impact on tourists' food tourism behavior Particularly, based on the related literature, this study focuses on the impact of tourists' level of attachment and involvement to a places on their food tourism choice behavior. It also investigates the mediating effects of the expectancy-value which operates in between placeness and food tourism behavior. Data were collected on-line from 300 people who visited Jeollabuk-do, which is the representative place of food tourism in Korea. Results shows that both the involvement and the placeness of the tourists make significant influences on the respondents' food tourism behaviors. Results also indicate that the expectancy value has also a mediating effect. Especially, enduring involvement turns out to be the most important factor in explaining the tourists' food tourism behavior. Finding from this study suggest that the government and the marketers should be concerned about the basic elements of food tourism such as authenticity of the foods and the attractiveness of the travel destination.

KEYWORDS

Food tourism, Involvement, Placeness, Expectancy-value, Tourism behavior

Citation status

* References for papers published after 2023 are currently being built.

[confproc] 강신겸 / 2008 / 벨류투어리즘과 한국관광의 가치혁신 / 2008 한국문화관광연구원 개원기념 심포지엄

[journal] 강신겸 / 2002 / The Measurement of Residents’ Community Attachment in Tourist Destination / 관광학연구 / 한국관광학회 26(1) : 103~117

[journal] 강종헌 / 2007 / Measuring the Causal Relationships of Restaurant Service Quality and Perceived Sacrifice, Value, Satisfaction and Intention to Revisit in Tourist Area / 동아시아식생활학회지 / 동아시아식생활학회 17(4) : 580~588

[journal] 강종헌 / 2008 / Measuring the Factors Mediating the Effect of Food Involvement on Fruit Consumption / 동아시아식생활학회지 / 동아시아식생활학회 18(2) : 172~180

[web] 관광지식정보시스템 / 관광지식정보시스템 웹사이트 / / http://www.tour.go.kr/

[journal] 김난영 / 2008 / Structural Relationship of Employees’ Perception on Organizational Ethical Value, Organizational Ethical Climate and Job Satisfaction in Tourism Industry / 관광학연구 / 한국관광학회 32(4) : 167~191

[other] 뉴시스 / 2010 / 뉴시스(2010년 2월 24일). [MB취임2년-음식]‘한식 세계화’ 의욕…막걸리 등 ‘성과’

[journal] 박보미 / 2009 / Study on the Purchase Intention for Traditional Food according to the Attractiveness of Traditional Food as a Tourism Resource / 동아시아식생활학회지 / 동아시아식생활학회 19(5) : 819~826

[thesis] 서용석 / 2009 / 진지성 레저로서 식도락관광의 기대가치와 행동 / 박사 / 한양대학교 대학원

[journal] 서용석 / 2008 / Regional Impacts of Developed City Festival - The Case of the Hi Seoul Festival - / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 8(10) : 328~341

[confproc] 신미경 / 2001 / 전라도의 향토음식 / 동아시아식생활학회 2001년도 춘계학술대회

[journal] 양성수 / 2009 / Market Segmentation of Chinese Tourist to Jeju by their Evaluation of the Quality of Korean Food / 관광학연구 / 한국관광학회 33(5) : 387~408

[confproc] 양일선 / 2004 / 외국인 대상 한국 전통음식의 관광 상품화에 대한 요구도 조사 및 한국 전통음식 관광 상품 개발 / 2004 단양 국제관광 학술심포지엄

[journal] 양태석 / 2009 / A Study on Impacts of Selection Attribute of Jeju Local Folklore Food on Customers' Behaviors－Focusing on Customer Satisfaction, Re-visit, and Word of Mouth of Jeju Tourists / 한국식품영양과학회지 / 한국식품영양과학회 38(5) : 636~643

[journal] 양향숙 / 2005 / Recognition and Preference of Native Local Foods by University Students in Chonbuk Area / 대한가정학회지 / 대한가정학회 43(11) : 49~58

[other] 연합뉴스 / 2010 / 연합뉴스(2010년 5월 12일). '김연아, 한식 홍보대사 됐다'

[journal] 유지윤 / 2009 / Casuality Model of Food Service Quality for Foreign Tourists to Korea:Focusing on Chinese, American and Japanese Tourists / 관광·레저연구 / 한국관광.레저학회 21(1) : 165~182

[journal] 윤유식 / 2010 / Developing Brand Strategy based on the Analysis of Structural Relationship between Image and Expected Value of "Baekje Historical Reappearance Complex" and Moderating Effect of Symbolical Architecture / 관광연구 / 대한관광경영학회 25(1) : 303~326

[journal] 이무용 / 2006 / A Study on the Cultural Concept and Methodology of the Place Marking Strategy / 대한지리학회지 / 대한지리학회 41(1) : 39~57

[journal] 이석환 / 1997 / 장소와 장소성의 다의적 개념에 관한 연구 / 국토계획 32(5) : 169~184

[book] 이유재 / 2000 / 서비스마케팅 / 학현사

[journal] 이윤석 / 2008 / Amounts of Responding Times and Unreliable Responses at Online Surveys / 조사연구 / 한국조사연구학회 9(2) : 51~83

[journal] 이준엽 / 2009 / Effects of Involvement of Food Tourists' on Participation in Food Tourism Activities and Behavioral Intention / 관광경영연구 / 관광경영학회 13(2) : 177~198

[journal] 전선규 / 1997 / 상징적 관여 및 기능적 관여 상황에서 상표태도 형성에 대한 연구 / 마케팅연구 12(1) : 77~98

[book] 조동성 / 1998 / 전략경영 / 서울경제경영

[journal] 조성겸 / 2003 / A New Alternative Method for Social Survey: Possibility of Using Mobile Phone Survey Method / 조사연구 / 한국조사연구학회 4(1) : 1~29

[journal] 주종재 / 2009 / Dietary Attitudes and Concerns Regarding Local Foods among Married Women in Jeollabuk-do / 동아시아식생활학회지 / 동아시아식생활학회 19(3) : 316~326

[journal] 최막중 / 2001 / 장소성의 형성요인과 경제적 가치에 관한 실증분석: 대학로와 로데오거리 사례를 중심으로 / 국토계획 3(2) : 153~162

[other] 한국문화관광정책연구원 / 2005 / 2004년 한국관광위성계정(KTSA)

[journal] 함병은 / 2006 / 관광지의 향토음식 산업 추진방향에 관한 연구 / 농촌관광연구 13(2) : 171~196

[journal] 함석종 / 1996 / 관광수입증대를 위한 관광지의 식음료상품 개선방안: 설악속초지역을 중심으로 / 관광학연구 20(1) : 198~220

[book] Ajzen, I. / 1980 / Understanding attitudes and predicting social behavior / Prentice Hall

[journal] Baloglu, S. / 1999 / A model of destination image formation / Annals of Tourism Research 26 : 868~897

[journal] Bell, R. / 2003 / The construct of food involvement in behavioral research: scale development and validation / Appetite 40 : 235~244

[journal] Boer, J. / 2007 / Food and sustainability: Do consumers recognize, understand and value on-package information on production standards? / Appetite 49(1) : 47~57

[journal] Celsi, R. L. / 1998 / The role of involvement in attention and comprehension processes / Journal of Consumer Research 5 : 210~224

[journal] Cicero, P. / 1998 / The real thing: Foods we miss and where to find them in Seattle / Seattle 7(7) : 34~37

[journal] Dimanche, F. / 1991 / Testing the involvement profile scale in the context of selected recreational and touristic activities / Journal of Leisure Research 23 : 51~66

[book] Fishbein, M. / 1975 / Belief, attitude, intention and behaviour: An introduction to theory and research / Addison-Wesley Publishing company, Inc.

[book] Hall, C. M. / 2003 / Food Tourism Around the World / Butterworth- Heinemann

[journal] Havitz, M. E. / 1990 / Propositions for testing the involvement construct in recreational and tourism contexts / Leisure Sciences 12(2) : 179~195

[journal] Josiam, B. M. / 1998 / Involvement: Travel motivation and destination selection / Journal of Vacation Marketing 5(2) : 167~175

[journal] Kaltenborn, B. P. / 1997 / Nature of place attachment: A study among recreation homeowners in Southern Norway / Leisure Sciences 19(3) : 175~189

[journal] Laurent, G. / 1985 / Measuring consumer involvement profiles / Marketing Research 22 : 41~53

[journal] Madrigal, R. / 1992 / Married couples' involvement with family vacations / Leisure Sciences 14(4) : 287~301

[journal] McCool, S. F. / 1994 / Community Attachment and Attitudes toward Tourism Development / Journal of Travel Research 32(3) : 29~34

[journal] Moore, R. L. / 1994 / Attachments to recreation settings: The case of rail-trail users / Leisure Sciences 16(1) : 17~31

[journal] Oliver, R. L. / 1980 / A cognitive model of the antecedents and consequences of satisfaction decision / Journal of Marketing Research 17(4) : 460~469

[journal] Olson, J. C. / 1979 / Disconfirmation of consumer expectation through product trial / Journal of Applied Pshychology 64(2) : 179~189

[journal] Rand, G. E. / 2003 / The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis / Journal of Travel & Tourism Marketing 14(3&4) : 97~112

[journal] Rand, G. E. / 2006 / Towards a Framework for Food Tourism as an Element of Destination Marketing / Current Issues in Tourism 9(3) : 206~234

[book] Relph, E. / 1976 / Place and placeness / Pion

[journal] Sparks, B. / 2007 / Planning a tourism vacation? Factors that help to predict tourist behavioural intentions / Tourism Management 28 : 1180~1192

[journal] Tuan, Y. F. / 1979 / Space and place: Humanistic Perspective / Philosophy in Geography : 387~427

[journal] Williams, D. R. / 2003 / The measurement of place attachment: Validity and generalisability of a psychometric approach / Forest Science 49(6) : 830~840

[journal] Zaichkowsky, J. L. / 1985 / Measuring the Involvement Construct / Journal of consumer research 12(3) : 341~

[journal] Zeithaml, A. V. / 1998 / Consumer perception of price, quality and value: A means-end model and synthesis of evidence / Journal of Marketing 52(3) : 2~22

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7