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@article{ART001484334},
author={Bo-Young Moon and Lee Jung Won and Sangmi Lee},
title={The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={6},
pages={171-190}

TY - JOUR
AU - Bo-Young Moon
AU - Lee Jung Won
AU - Sangmi Lee
TI - The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 171
EP - 190
SN - 1226-0533
AB - This study was to investigate literary tourists' level of awareness of Jeonbuk province as a literature tourist destination and to analyze the effects visitor motivation on satisfaction and revisit intention. Data were collected from 240 tourists who visited two popular literary tourism places(i.e., choi, myeung-hee, and seo, jeong-ju's literature gallery) on May 2010. Results showed that the tourists estimated Joonbuk province as a more than average literary tourism destination. The respondents counted Seo, jeoung-ju's poem gallery(Gochang), Choi, myeung-hee's literature gallery(Jeonju), Jo, jeong- rae's a-ri-rang literature gallery(Kimjae) as the representative literary tourism places in Jeonbuk province. Results also showed that two factors of the visitor motivations(i.e., knowledge oriented & works experience' and 'leisure') made a significant impact on satisfaction and revisiting intention. However, 'visiting without special reason' factor was negatively associated with satisfaction and revisitation.
KW - Literary tourism;Motivation;Satisfaction;Revisit intention
DO -
UR -
ER -

Bo-Young Moon, Lee Jung Won and Sangmi Lee. (2010). The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists. Journal of Tourism Sciences, 34(6), 171-190.

Bo-Young Moon, Lee Jung Won and Sangmi Lee. 2010, "The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists", Journal of Tourism Sciences, vol.34, no.6 pp.171-190.

Bo-Young Moon, Lee Jung Won, Sangmi Lee "The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists" Journal of Tourism Sciences 34.6 pp.171-190 (2010) : 171.

Bo-Young Moon, Lee Jung Won, Sangmi Lee. The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists. 2010; 34(6), 171-190.

Bo-Young Moon, Lee Jung Won and Sangmi Lee. "The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists" Journal of Tourism Sciences 34, no.6 (2010) : 171-190.

Bo-Young Moon; Lee Jung Won; Sangmi Lee. The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists. Journal of Tourism Sciences, 34(6), 171-190.

Bo-Young Moon; Lee Jung Won; Sangmi Lee. The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists. Journal of Tourism Sciences. 2010; 34(6) 171-190.

Bo-Young Moon, Lee Jung Won, Sangmi Lee. The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists. 2010; 34(6), 171-190.

Bo-Young Moon, Lee Jung Won and Sangmi Lee. "The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists" Journal of Tourism Sciences 34, no.6 (2010) : 171-190.